Empowering creative with mediaintelligence

Ensure your ads hit the mark every time with AI-enabled creative tagging, preflight creative scoring, enterprise-level brand governance, and prescriptive ad optimisation.

CREATIVE SCORING

TAILORED WORKFLOWS

ATTENTION HEATMAPS

preflight INSIGHTS

ASSET MANAGEMENT

EMOTIONAL TESTING

DAM FUNCTIONALITY

CUSTOM GUIDELINES

AUTOMATED CATEGORISATION

PRESCRIPTIVE RECOMMENDATIONS

DATA VISUALISATIONS

IMPROVED GOVERNANCE

Where efficiency meets effective ad creatives

CREATIVE
TAGGING

Save time with AI-enabled tags that convert creative elements into rich metadata, making it easy to identify and locate assets.

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CREATIVE
ANALYTICS

Set your own guardrails to ensure consistent branding, and leverage creative insights to meet advertising and platform best practices.

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CREATIVE
OPTIMISATION

Make better creative decisions and predict which ads will resonate best with your audience by integrating media data.

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HOW IT WORKS

How it works

Break creative assets down into rich data points

Upload your static or video assets to the platform, or connect SmartAssets with your existing DAM solution. Advanced computer vision automatically reads and tags your assets with myriad components.

OUR STORY

Media performance that fuels creativity

SmartAssets was born from a demand to improve media performance with data-driven creative insights, and a growing need to bring brands and agencies in closer sync with their creative and media teams.

How it works

Benchmark your ads at speed

Automatically score assets for brand adherence, advertising practices and media readiness. Understand if your assets are correctly branded, platform-compliant, and in line with media best practices in seconds.

OUR STORY

Leading the latest innovations

Winning the Stagwell Marketing Cloud’s fifth innovation Shark Tank in 2022, SmartAssets is the latest AI-powered solution to join a family of leading martech—including media, comms, research, and augmented reality—offerings.

How it works

Approve assets with AI-enabled insights

AI provides rich, tailored recommendations to support easier decision-making. Request revisions or approve your fully optimised assets for activation.

OUR STORY

Partnering with renowned experts

We believe advertising success is built on a foundation of creative and consumer knowledge, which is why we collaborated with renowned behavioural scientists to develop our predictive modelling.

How it works

Unite your creative and media teams

Intuitive workflow brings together creative, production, brand and media teams. Find assets with AI-enabled search and bring campaigns to market quicker than ever before.

OUR STORY

Deep learning with network insights

The SmartAssets platform was designed to meet real-life brand challenges, informed by decades of intelligence from more than one hundred network agencies that specialise in creative, media, localisation, and production.

How it works

Maximise impact with creative optimisation

Find the sweet spot of what works best with your demographics, and get instant suggestions on how to improve your creatives by using AI in asset management tasks.

How it works

OUR STORY

How it works

OUR STORY

How it works

OUR STORY

How it works

OUR STORY

How it works

HOW IT WORKS

OUR STORY

Media performance that fuels creativity

SmartAssets was born from a demand to improve media performance with data-driven creative insights, and a growing need to bring brands and agencies in closer sync with their creative and media teams.

How it works

Break creative assets down into rich data points

Upload your static or video assets to the platform, or connect SmartAssets with your existing DAM solution. Advanced computer vision automatically reads and tags your assets with myriad components.

OUR STORY

Deep learning with network insights

OUR STORY

Partnering with renowned experts

We believe advertising success is built on a foundation of creative and consumer knowledge, which is why we collaborated with renowned behavioural scientists to develop our predictive modelling.

OUR STORY

Leading the latest innovations

How it works

Maximise impact with creative optimisation

Find the sweet spot of what works best with your demographics, and get instant suggestions on how to improve your creatives by using AI in asset management tasks.

How it works

Unite your creative and media teams

Intuitive workflow brings together creative, production, brand and media teams. Find assets with AI-enabled search and bring campaigns to market quicker than ever before.

How it works

Approve assets with AI-enabled insights

AI provides rich, tailored recommendations to support easier decision-making. Request revisions or approve your fully optimised assets for activation.

How it works

Benchmark your ads at speed

Customised tagging for automated quality control

How a global fintech company leveraged automated tagging to ensure regulatory and brand compliance across all channels.

Quicker and more reliable creative scoring with AI

Creative scoring that goes beyond vanity metrics, providing instant insights into why certain creatives perform better than others.

Generate triple-digit ROAS with smarter creatives

Helping a global luxury cosmetic brand enhance creatives to enhance media performance.

Before

After

CREATIVE TAGGING

Quality control at scale

SmartAssets delivered an automated solution, tailored to brand and platform guidelines, as well as regulatory standards.

The client was struggling to efficiently produce regulatory-compliant brand assets at scale.

SmartAssets built 34 unique rules for 14 types of ad placement across social, TV, online video, and app stores.

All non-compliant assets were fixed before activation, and manual checks and human error were eliminated.

Time saved per brief

500

delivery time

<1 week

CREATIVE ANALYTICS

Preflight media intelligence

SmartAssets benchmarked the time taken to generate creative insights, and compared our results to alternative platforms.

SmartAssets uploaded a comprehensive range of static and video ad formats to the platform.

Brand-specific and tailored creative scoring was generated in under 60 seconds for all asset types.

Production teams delivered compliant assets faster, and previous platform failures were eliminated.

AVG. PROCESSING TIME

FALSE POSITIVES

<1%

Before

After

CREATIVE OPTIMISATION

Data-driven performance

SmartAssets’ AI models pinpointed the creative sweet spot using first-party data to drive KPIs.

Taking one year of paid media data and assets, SmartAssets’ proprietary model generated insights.

The platform generated explicit creative direction which was implemented to enhance more than 20 elements.

In controlled media testing, the smarter ads consistently outperformed the previous creatives.

improved ctr

121%

increase in roas

300%

Trusted by

Platform integrations

SmartAssets couples the best advertising platforms with your preferred media integrations.

TESIMONIAL

“

At a time of unparalleled demand on creative production teams, SmartAssets has quickly become one of our most trusted and invaluable tech partners. Aside from being fantastic to collaborate with, both the team and platform have exceeded our expectations to implement cutting-edge tech for the biggest brands, all while ensuring that creative and media come together in the most impactful way.

David Demuth

Chairman & CEO, Doner