We are the SmartAssets team: Lindsay, Vitaly and Eric.
We are passionate about the power of content and AI to engage audiences. We are looking for forward-thinking brands to join us in creating the future of creative optimization.
Gen-AI is making traditional creative effectiveness testing obsolete. What makes an advertising image effective? It’s a question that marketers have...
Lindsay Hong, CEO, explains how creative production should embrace automation, following the transformative example of machine translation and AI in...
