Smart Assets
Creative tagging Creative analytics Creative optimisation

Hello!

We are the SmartAssets team: Lindsay, Vitaly and Eric.

We are passionate about the power of content and AI to engage audiences. We are looking for forward-thinking brands to join us in creating the future of creative optimization.

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creativetagging

Improve asset management with richer AI enabled auto-classification and categorization.

colour: brown
location: urban
product: heel

creative analytics

Understand creative performance and generate forecasts based on current and historical data.

creative optimisation
benchmarking trend
fatigued ads
Meta
Twitter
Snap
Google

creative optimisation

Improve creative elements to boost performance, without leaving the app.

creative optimisation
Blog
News

Lindsay Hong Features in LBB’s “Is Generative AI Proving to be Too Creative?”

Little Black Book interviews AI experts,  creative strategists and prompt writers about creative truths. Lindsay Hong, CEO and Co-founder of...
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News

The Future of DCO

Gen-AI is making traditional creative effectiveness testing obsolete. What makes an advertising image effective? It’s a question that marketers have...
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News

Debunking AI in Marketing & Advertising

In an increasingly tech-heavy landscape, the AI jargon is adding up–but here’s how you can keep ahead of the conversation...
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News

Content Automation & AI: Creative Production Insights from the Localisation Industry

Lindsay Hong, CEO, explains how creative production should embrace automation, following the transformative example of machine translation and AI in...
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News

Why Risk Taking Is an Essential Part of Leveraging AI Content Creation

Lindsay Hong, CEO of SmartAssets and Chief Strategy Officer of Locaria, shares her thoughts on why a moderate tolerance of...
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News

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution 3 min read, By Antoinette Siu
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News

Stagwell Marketing Cloud Unveils SmartAssets

Stagwell (STGW) Unveils 'SmartAssets,' an AI-Powered SaaS Asset Management Platform, Winner of 5th Annual Innovation Competition
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