Author name: Daniel Purnell

Little Black Book interviews AI experts,  creative strategists and prompt writers about creative truths. Lindsay Hong, CEO and Co-founder of SmartAssets, features alongside industry thought-provokers, including Alex Hamilton, Head of Innovation at Dentsu Creative, Ilinca Barsan, Director of Data Science at VML US, and Kiki Lauda, Technical Director if Production at Publicis Group Australia, to …

Lindsay Hong Features in LBB’s “Is Generative AI Proving to be Too Creative?” Read More »

Gen-AI is making traditional creative effectiveness testing obsolete. What makes an advertising image effective? It’s a question that marketers have struggled with since the beginning. Understanding and producing content that makes an individual engaged, amused, moved and inspired to action is at the heart of the advertising industry. These days, the creation of creative assets …

The Future of DCO Read More »

In an increasingly tech-heavy landscape, the AI jargon is adding up–but here’s how you can keep ahead of the conversation Picture this: you just walked into your weekly marketing and advertising meeting after missing the whole AI-volution of 2023. The conversations start to feel surprisingly alien and everybody is talking about ‘hallucinations’, ‘machine learning’ and …

Debunking AI in Marketing & Advertising Read More »

Lindsay Hong, CEO, explains how creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector Many of the fears and challenges of navigating automation in the creative production industry mirror what the translation industry experienced over a decade ago, as Google Translate and other machine translation …

Content Automation & AI: Creative Production Insights from the Localisation Industry Read More »

Lindsay Hong, CEO of SmartAssets and Chief Strategy Officer of Locaria, shares her thoughts on why a moderate tolerance of risk is needed to effectively implement AI, how new tech will preserve creativity, and why its scaling capabilities need to be approached with thought The COO of Locaria and CEO of SmartAssets, Lindsay Hong, isn’t …

Why Risk Taking Is an Essential Part of Leveraging AI Content Creation Read More »