At the intersection of media, creativity and data

SmartAssets was born from a demand to improve media performance with data-driven creative insights, and a growing need to bring brands and agencies in closer sync with their creative and media teams.

Winning the Stagwell Marketing Cloud’s fifth innovation Shark Tank in 2022, SmartAssets is the latest AI-powered solution to join a family of leading martech—including media, comms, research, and augmented reality—offerings.

We believe advertising success is built on a foundation of creative and consumer knowledge, which is why we collaborated with renowned behavioural scientists to develop our predictive modelling.

The SmartAssets platform was designed to meet real-life brand challenges, informed by decades of intelligence from more than one hundred network agencies that specialise in creative, media, localisation, and production.