Cut the boring creative admin. Build a foundation ofrich metadata to better understand your creative library. Eliminate errors and save hours with advanced AI auto-tagging.
Discover a trove of rich data from your historical assets
Break down the details
AI-generated creative asset tags translate scenery, objects, products, taglines, people, emotions, brands and much more, into tangible data points that can be used to effectively catalogue assets and campaigns.
Easily manage creatives
Natively upload your creative assets to the built-in library, or couple the platform with your existing DAM, to benefit from the same level of granular creative tagging, analytics and other advanced functionalities.
Maximise productivity
Use intuitive semantic search to locate creative assets in a fraction of the manual search time using AI-enabled metadata, increasing your institutional knowledge while also finding exactly what you’re looking for.
Build one source of truth
Leverage AI auto-tagging to consolidate campaigns and performance data into a singular source of truth, including multichannel integration, with a 360° overview that allows you to optimise campaign performance.
Customised creative tags for automated quality control
How a global fintech company leveraged AI auto-tagging to ensure regulatory and brand compliance across all channels.
The client was struggling to efficiently produce regulatory-compliant brand assets at scale.
SmartAssets built 34 unique rules for 14 types of ad placement across social, TV, online video, and app stores.
All non-compliant assets were fixed before activation, and manual checks and human error were eliminated.
Frequently asked questions
How are creative tags used to improve advertising experiences?
Advertising success is much more dependent on creativity than any other executional element. An effective way to improve your ad performance is to tap into the recesses of automated creative detail (creative asset tags), and pinpoint all performance-enhancing aspects.
Harnessing this information, and leveraging creative learnings, helps advertisers to tailor assets for specific campaign aims (eg. improve 'add to cart' sales) and target demographics.
What are the best practices for creative tagging?
Creative tagging means extracting copious amounts of metadata that is relevant to creative elements, file format and campaign performance. AI tags allow you to automatically capture these granular details, analyse and manage metadata that would be difficult to maintain with human input alone.
Creative asset tag data can include information such as: market, brand, language, production year, version number, creation date, folder location, scene detection, brand mentions, object detection, colour palette, emotional analysis, attention metrics, celebrity endorsement, people detection, text transcriptions, creative learning, and much more.
Learn more about how tagging data and AI metadata can be leveraged with creative analytics.
Is creative tagging compatible with DAM tools?
Yes—creative tagging can be used in tandem with your selected DAM tool. The SmartAssets platform is a DAM-agnostic application that offers different service levels, meaning that you can either upload your assets natively, or benefit from the same granular creative tagging with an external DAM provider.
What are the benefits of creative tagging?
Creative tagging is an AI-enabled function that allows marketing and production teams to automatically tag creative assets, and use intuitive semantic search to find what they’re looking for. AI auto-tagging translates to spending less time searching for assets in traditional DAM tools, and improved asset management (eg. never losing an asset again).
Better asset management positively impacts production budgets, since previous campaigns can be recycled, and advanced tagging functionality means that AI-generated metadata from the most impactful creatives is granularly recorded to spur better creative decisions in the future.
