Unite marketing, creative and media teams with cross-functional workflows, leverage data to create impactful assets, and boost ad profitability with actionable insights.
Gain a competitive edge with high-performing ad recommendations
Predict ad performance
Forecast your ad performance preflight and generate prescriptive recommendations for specific channels, regions and consumer demographics, using existing media data to guide your campaign strategy.
Harmonise workflows
Bring creative, marketing and media teams closer together with cross-functional workflows that simplify digital campaign launches, promote collaboration and improve individual and departmental accountability.
Amplify ad profitability
Multiply your return on ad spend (ROAS) by implementing prescriptive recommendations that ensure your creatives consistently hit the mark with your consumer demographics on every platform.
Safeguard your data
Ringfence your creative assets and proprietary data, so that only your brand can benefit from the unique creative learnings and bespoke platform-generated brand models.
Generate triple-digit ROAS with smarter creatives
Helping a global luxury cosmetic brand enhance creatives to enhance media performance.
Taking one year of paid media data and assets, SmartAssets’ proprietary model generated insights.
The platform generated explicit creative direction which was implemented to enhance more than 20 elements.
In controlled media testing, the optimised creatives consistently outperformed the previous assets.
Frequently asked questions
What is creative optimisation?
Creative optimisation refers to the process of improving ads for specific target demographics. There are several ways that this can be achieved, including: A/B Testing, Dynamic Content Optimisation (DCO), and AI-enabled creative optimisation. SmartAssets offers a unique trifecta which includes creative tagging, analytics, and creative optimisation.
Book a demo to find out how SmartAssets creative optimisation can help you improve your ad creatives.
What is DCO?
DCO stands for Dynamic Creative Optimisation—a technology which creates customised ads in real-time based on user data. Dynamic creative optimisation tools typically relies on cookies to personalise ads based on user behaviour and preferences.
The technology uses real-time performance data to optimise creative assets, prioritising the highest-performing asset versions to inform creative adaptation.
How is SmartAssets different to DCO?
SmartAssets differs to DCO by providing the answers to not just how, but why your creative performed well. This gives brands increased creative agency for their future advertising campaigns, and greater institutional knowledge.
Our creative analytics can also be generated preflight using historical data, meaning that no media budget has to be wasted on live optimisation-testing.
Can assets be optimised across different regions?
SmartAssets offers a scalable solution for creative optimisation that can be applied to different markets, regions, languages, audiences, and can also be tailored to unique brand guidelines, industry verticals, and selected objectives.
Get in touch to find out more.
