FOR CREATIVES

Turn creative into data and predict ad performance preflight

Make ads that

outperform. Benchmark your creative performance against your competitors and unlock never before available insights.

The platform that empowers creatives everywhere

SmartAssets transforms wasted ad spend and inconsistent results into measurable, optimisable creative performance.

17:30pm - Late
Cost-effective preflight testing

Use data to inform decisions and make your creative processes more objective. Test all of your assets before they go live and craft ads that are proven to outperform.

17:30pm - Late
Consistent creative quality

Safeguard creative quality with automated proofs. Build a brand that audiences trust, strengthening your brand recall and driving long-term marketing effectiveness.

17:30pm - Late
Instant approval process

Create streamlined workflows that eliminate bottlenecks and improve transparency. Get instant sign-off to move projects forward with fast and centralized communications.

Trusted by
top brands

Unlock never before available insights with a full creative audit

creative audit
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FOR CREATIVES

We’re not replacing creativity, we’re empowering it

Predict your ad performance
Forecast your creative success preflight, ensuring each campaign is optimized to generate better ROAS before hitting launch.
Win against your competitors
Analyze top-performing competitor content. Gain insights into what's working in your competitor's ads and learn how to outperform them.
Enforce asset governance
Protect your branding across all advertising platforms. Build global authority and ensure that your ads reflect your brand standards, at scale.
Generate OOH attention reports
Go beyond rough estimates and get precise data on how your OOH ads will perform in real-life environments.
Strengthen your influencer insights
Get objective with influencers. Create better partnerships and deliver knockout briefs that align on your campaign goals.
Bolster your creative strategy
Validate creative effectiveness with data-backed insights,
Gain data-backed insights from fathoms of historical data, validating effectiveness and reducing iteration cycles.
Latest report

The creative crystal ball: How new data guarantees your creative will succeed, before you hit launch

Download the full report to find out why predictive creative is the last missing piece in the campaign performance puzzle.

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Customised tagging for automated quality control

How a global fintech company leveraged automated tagging to ensure regulatory and brand compliance across all channels.

Before
After
CREATIVE TAGGING
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Quality control at scale
SmartAssets delivered an automated solution, tailored to brand and platform guidelines, as well as regulatory standards.
1

The client was struggling to efficiently produce regulatory-compliant brand assets at scale.

2

SmartAssets built 34 unique rules for 14 types of ad placement across social, TV, online video, and app stores.

3

All non-compliant assets were fixed before activation, and manual checks and human error were eliminated.

Time saved per brief
500
delivery time
<1 week
Before
CREATIVE ANALYTICS
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Preflight media intelligence
SmartAssets benchmarked the time taken to generate creative insights, and compared our results to alternative platforms.
1

SmartAssets uploaded a comprehensive range of static and video ad formats to the platform.

2

Brand-specific and tailored creative scoring was generated in under 60 seconds for all asset types.

3

Production teams delivered compliant assets faster, and previous platform failures were eliminated.

AVG. PROCESSING TIME
60
FALSE POSITIVES
<1%
Before
After
CREATIVE OPTIMISATION
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Data-driven performance
SmartAssets’ AI models pinpointed the creative sweet spot using first-party data to drive KPIs.
1

Taking one year of paid media data and assets, SmartAssets’ proprietary model generated insights.

2

The platform generated explicit creative direction which was implemented to enhance more than 20 elements.

3

In controlled media testing, the smarter ads consistently outperformed the previous creatives.

improved ctr
121%
increase in roas
300%
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