SCORE
Instantly score your assets for brand compliance, regulatory adherence and media best practice.
Score whatever matters to you with easy customization. Replace wasteful in-flight scoring solutions and get ahead of the competition with preflight creative scoring
Gauge the true impact of your ads at creative-component level
Grasp the bigger picture
Measure emotional response, brand prominence, memorability, ad fatigue, and many other beneath-the-surface metrics that ensure your ad campaigns achieve maximum creative impact.
Keep ads consistent
Configure your own unique guidelines to maintain consistent branding across all media channels, and check creatives with our built-in quality assurance tool that ensures all advertising platform guidelines are met.
Snapshot your data
Generate easy-to-understand creative overviews, including attention heatmaps, scene detection, attention spikes, celebrity identification, and brand mentions, to better understand the performance of your ad creatives.
Slash media wastage
Support decisions with creative analytics performance data, and effectively identify the least-engaging creative elements in your campaigns so that these can be eliminated before any media budget is spent.
Customised tagging for automated quality control
How a global fintech company leveraged automated tagging to ensure regulatory and brand compliance across all channels.
SmartAssets uploaded a comprehensive range of ad formats to our creative automation platform.
Brand-specific and tailored creative scoring was generated in under 60 seconds for all asset types.
Production teams delivered compliant assets faster, and previous platform failures were eliminated.
Frequently asked questions
Is it possible to request a full creative analysis audit?
Yes. SmartAssets offers a fully tailored audit of your creative library, which can include historical assets and performance insights.
Please book a demo with our team for more information.
Are creative analytics used to predict ad performance?
Yes—creative analtics can be used to forecast which creatives, or individual creative elements, will work best amongst your target demographic. By looking at previous assets and historical campaign data, SmartAssets creative automation software is able to make predictions and recommendations to improve ad performance.
Learn more about using creative analytics for creative optimisation.
Which types of data are used for creative scoring?
SmartAssets creative scoring uses a unique combination of custom brand guidelines, advertising best practices, and individual platform guidelines to generate an overall creative score. This score range from rule-based logic set by the brand, technical files details such as file size and aspect ratio, as well as emotional resonance and humanization.
What are creative analytics?
Creative analytics are the bedrock of ad optimisation. This process of extracting insights using creative automation tools involves breaking ads down at creative-component level (you can use creative tagging to automate this task) and analysing which creative elements influence the campaign's performance.
