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Daniel Purnell

Marketing Manager at Smart Assets

Daniel Purnell Marketing Manager at Smart Assets.

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POSTS BY Daniel Purnell
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Blog
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Sep 18
 ·
2
 min read
How "Influencer Intelligence" is redefining creative strategy
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Whitepaper
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Sep 18
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1
 min read
Keep it brief: The right splash of data for effective influencer content
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Whitepaper
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Jul 23
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10
 min read
The creative crystal ball: How new data guarantees your creative will succeed, before you hit launch
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Whitepaper
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Feb 13
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8
 min read
The power to integrate: Why creative and media are stronger together
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Press
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Dec 18
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9
 min read
Can AI help advertisers deliver personalisation with a point?
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Press
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Dec 18
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49
 min read
How to stand out in the AI market
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Press
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Dec 18
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6
 min read
Improving campaign effectiveness for lower cost – the power of creative scoring with AI
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Press
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Dec 18
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6
 min read
Media buying briefing: Agency news and takeaways from CES 2024
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Press
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Dec 18
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9
 min read
Is generative AI proving to be *too* creative?
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Press
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Dec 18
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4
 min read
Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
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Press
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Dec 18
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2
 min read
Stagwell to debut SmartAssets at CES 2024
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Press
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Dec 18
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5
 min read
CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
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Press
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Dec 18
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3
 min read
The three Es of AI
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Press
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Dec 18
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4
 min read
How the growth of click and impression farming are getting worse with AI
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Press
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Dec 18
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5
 min read
Media buying briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
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Press
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Dec 18
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3
 min read
Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution
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