Stagwell's Mark Penn says companies should use AI to connect holistically with consumers

Infusing Ads with Emotion: “The Thing You Don’t Want To Do Is Convey Neutrality”

'Seek to Replace Yourself': AI Driving Innovation at AdTech Connect

Generative AI still offers undiscovered opportunities to online advertisers

Magic Numbers: Asking The Right Questions with Eric Walzthöny

5 Minutes with… Vitaly Boitelet

Can AI Help Advertisers Deliver Personalisation with a Point?

How to make the perfect AI prompt: Add plenty of data

Campaign UK 40 Over 40 2024 winners: Lindsay Hong, SmartAssets

How to stand out in the AI market

2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Media Buying Briefing: Agency news and takeaways from CES 2024

Is Generative AI Proving to be *Too* Creative?

Stagwell to Debut SmartAssets at CES 2024

CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets

The Three Es Of AI

AI Can Help Advertisers Understand Why Creative Does (or Doesn’t) Work

How the growth of click and impression farming are getting worse with AI

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution