Daniel Purnell

Are the biggest advertisers ready for new HFSS regulations?

SmartAssets appoints Storm Keys as Non-Executive Director of Growth

What the tech happened in 2025?

Spotting Top-Performing Influencer Features with SmartAssets

How "Influencer Intelligence" is redefining creative strategy

Keep it brief: The right splash of data for effective influencer content

The creative crystal ball: How new data guarantees your creative will succeed, before you hit launch

The power to integrate: Why creative and media are stronger together

Can AI help advertisers deliver personalisation with a point?

How to stand out in the AI market

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Media buying briefing: Agency news and takeaways from CES 2024

Is generative AI proving to be *too* creative?

Stagwell's Mark Penn says companies should use AI to connect holistically with consumers

Stagwell to debut SmartAssets at CES 2024

CES has plenty of smart asses, this year it will showcase SmartAssets

The three Es of AI

How the growth of click and impression farming are getting worse with AI